Mumbai: In a landmark initiative, Life Insurance Corporation of India Limited, popularly known as LIC and the country’s largest life insurer, has gone totally paperless to complete proposal totally digitally and paperless with the launch of ANANDA - Atmanirbhar Agents New Business Digital App

C Vikas Rao, Zonal Manager, LIC of India, Western Zone, informed that it is a historic moment for the life insurance industry as LIC of India has launched a digital application ANANDA. It was launched by LIC Chairman M R Kumar, which will prove to be a game changer, said Rao.

“In view of today’s difficult and challenging times, LIC has come up with a unique and timely initiative to facilitate the process of proposal completion which is totally paperless and completely digital. The process of new business completion has been re-engineered by converting physical formats into digital ones,” he said.

ANANDA will enable an agent to complete a policy even without physically meeting the customer, informed Rao, adding that one prerequisite would be that the mobile number of the customer should be mapped with his Aadhaar. This application has evoked tremendous response from all intermediaries of the LIC. “We are sanguine that this initiative will turn out to be a catalyst and will work as a huge booster in the business performance of the LIC in coming days,” he said. /BI/