New Delhi: The Union Ministry of Tourism in order to boost tourism throughout the country has signed a memorandum of understanding with Alliance Air Aviation Limited (AAAL). The Ministry of Tourism endeavours to position India as a preferred tourism destination in the tourism generating markets whereas Alliance Air Aviation Limited with its vast domestic network plays a vital role in the promotion of tourism in India. The MoU was signed with a view to achieve the common purpose of joint domestic promotion and considering the need to synergise the activities of MoT and AAAL in the tourism markets.

Rupinder Brar, Additional Director General on behalf of the Ministry of Tourism and Vineet Sood, Chief Executive Office on behalf of Alliance Air Aviation Limited jointly signed the MoU. Alliance Air is the front runner in promoting ‘Regional Connectivity Scheme’ (RCS) of Government of India which is being promoted under the Prime Minister’s UDAN or (Ude Desh ka Aam Naagrik) scheme.

The objectives of the MoU are to meet an integrated marketing and promotional strategy and a synergised campaign in association with the AAAL. The specific elements of promotional efforts undertaken include Advertising in the print and electronic media, participation in fairs and exhibitions, organising seminars, workshops, road shows and India evenings, printing of brochures and collaterals, brochure support or joint advertising, inviting the media and travel trade to visit the country under the hospitality programme, etc. The ministry shall be bringing together the travel tourism stakeholders to benefit from this MoU. /BI/