New Delhi: Reliance Industries Ltd has once again secured the coveted first position in the 2023 Wizikey News Score ranking. The Wizikey News Score, an integrated metric employing Artificial Intelligence, Big Data, Machine Learning, and media intelligence, assesses the news visibility of brands and individuals based on key criteria such as the volume of news, headline presence, reach of publications, and readership.

Reliance's News Score for 2023 stands impressively at 96.46, showcasing a consistent improvement from its scores in previous years. In 2022, the conglomerate achieved a News Score of 92.56, marking a notable ascent from its 2021 score of 84.9. This four-year streak of securing the top spot underscores Reliance's sustained media impact and effective public relations strategy.

Following closely in the rankings are other industry giants, with the State Bank of India (SBI) claiming the second position with a News Score of 85.81. The top five also include HDFC Bank, ICICI Bank, and Bharti Airtel Ltd, boasting scores of 84.06, 81.9, and 80.64, respectively.

The Wizikey News Score, ranging from 0 to 100, serves as a standard metric for measuring PR efficiency, evaluating a brand's media presence in publications that matter. The score is derived from monitoring over 400,000 publications, reflecting the comprehensive nature of the assessment.

Reliance's consistent dominance in the Wizikey News Score rankings highlights its unparalleled visibility in the media landscape. As India's largest corporation by revenues, profits, and market value, Reliance Industries continues to set the standard for effective public relations strategies.

Launched in 2019 by IIT and MICA alumni, Wizikey has become an indispensable tool for over 5000 users, including 500+ businesses and PR agencies. The platform's innovative approach to quantifying media visibility has provided valuable insights for brands navigating the dynamic world of public relations. /BI/