New Delhi: The most popular program on All India Radio, Prime Minister Narendra Modi’s Mann Ki Baat will complete its 100th Edition on April 30, 2023. The prestigious program which was started on the auspicious occasion of Vijayadashami on 3rd October, 2014 has completed its 98 editions till date.
In the run up to the centenary episode, All India Radio is launching a Special Series from 15th March to focus on the impact of the program on the transformation of India.
The series will bring out 100 identified themes highlighted by Prime Minister Modi in Mann Ki Baat episodes till date. The relevant sound bytes of the Prime Minister from each episode of Mann ki Baat shall be broadcast in all Bulletins and other programs across AIR Network. It will be on-Air from March 15 March and concludes on April 29, a day before the momentous 100th episode.
The special series shall be carried by various AIR stations including 42 Vividh Bharati stations, 25 FM Rainbow channels, 4 FM Gold channels and 159 Primary channels in the country. The bytes shall be aired in all major bulletins across all the regions. Citizens can also listen to the Program on ‘News On AIR’ App and YouTube channels of All India Radio.
Prime Minister's unique and direct communication with the citizens through the medium of Radio, Mann Ki Baat has been the genesis, medium and amplifier of social changes like Swachh Bharat, Beti Bachao Beti Padhao, Water conservation,Vocal for Local, among others.
The program has shown tremendous impact on the Industries like Khadi, Indian Toy Industry, Startups in Health, AYUSH, Space etc. With its innovative and unique interactive style of presentation, the program has carved out a niche for itself as a unique paradigm of communication, according to a PIB note
