New Delhi: The Department of Telecommunications (DoT) has introduced a new numbering series, 160xxxxxxx, for making service/transactional calls. This initiative is a step towards providing citizens with a way to easily identify such legitimate calls.
Currently, the 140xxxxxxx series has been allocated to telemarketers for making promotional/service/transactional voice calls. As the 140xx series is being used extensively for promotional calls, consumers normally do not respond to such calls, and many important service/transactional calls are missed. This has resulted in the widespread use of regular 10-digit numbers by genuine entities for making service/transactional calls. This also gave fraudsters the opportunity to deceive consumers using 10-digit numbers.
Hence, to create confidence among consumers and to enable them to distinguish between spam calls originating from 10-digit unknown numbers and the genuine service/transactional calls from genuine Principal Entities, there was a need for a separate number series to cater to service/transactional voice calls.
To fulfill this need, the DoT has allocated a new numbering series, i.e., 160xxxxxxx, which will exclusively be used for service/transactional voice calls by the Principal Entities. This clear differentiation between service/transactional calls and other types of calls will make it easier for citizens to manage their communication. For example, service/transactional calls originating from financial entities like the RBI, SEBI, PFRDA, IRDA, etc., shall start from 1601.
Telecom Service Providers (TSP) shall ensure adequate verification of every entity before assigning a number from the 160 series, and the entity shall undertake to use it only for service/transactional calls as per Telecom Commercial Communication Customer Preference Regulation (TCCCPR), 2018.
Consumers can have more confidence in the legitimacy of calls from the 160xxxxxxx series, reducing the risk of falling victim to scams. For any suspected fraudulent communications, citizens are advised to report it on the Chakshu facility at Sanchar Saathi (www.sancharsaathi.gov.in).
The DoT encourages consumers to activate the Telecom Regulatory Authority of India’s (TRAI) Do Not Disturb (DND) feature to block unwanted promotional calls, further enhancing their protection against spam.
Details on New Number Scheme
Service Call means a voice call made to the recipient either with his consent or using a template registered for the purpose, the primary purpose of which is to facilitate, complete, or confirm a commercial transaction that the recipient has previously consented to enter into with the sender; or to provide warranty information, product recall information, or safety or security information with respect to a commercial product or service used or purchased by the recipient.
Transactional Call means a voice call that is not promotional in nature and is for the purpose of alerts to its own customers or account holders, and the information to be communicated by the voice call is time-critical in nature.
Promotional Call means a commercial communication voice call for which the sender has not taken any explicit consent from the recipient to make such voice calls to him. /BI
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