New Delhi: Delhi Metro Rail Corporation (DMRC) launched an awareness campaign on the occasion of World Suicide Prevention Day. This day is observed every year on 10th September around the world, with the aim of fostering a culture of understanding and compassion for those struggling with mental health issues.

As part of this initiative, DMRC has strategically placed banners and digital displays at prominent Metro stations across Delhi to promote messages of hope and resilience. The campaign also extends to digital platforms, with an active presence on social media to engage the public and raise awareness about mental well-being.

DMRC has long supported initiatives promoting a positive outlook on life with campaigns like #Nevergiveup and #Choosetolive, aimed at encouraging open conversations on mental health issues. These campaigns have been instrumental in reaching out to millions of commuters, promoting positive messages and encouraging individuals to seek help and support, rather than resorting to extreme measures.

By engaging commuters through visual and digital campaigns, DMRC strives to urge people to reach out for help, further solidifying a supportive environment. /BI