Mumbai: Hindustan Petroleum Corporation Ltd (HPCL), a public sector oil marketing company, has unveiled its branded store ‘Happy Shop’ here, marking its foray into non-fuel retailing. Located at the company-owned retail outlet at the upmarket Nepean Sea Road near Malabar Hills, this is HPCL’s latest offering at the ‘Club HP’ retail outlets.

The store will provide home utility products including food, toiletries, healthcare products, bakery products, groceries, medicines and more. The core objective is to provide a range of good quality daily use products to customers at their convenience. Apart from physical sales from the shop, order and self-pick up, order and home delivery options will also be available to the customers.

In a statement, HPCL said that customers will be able to browse the merchandise on its HP-Pay App -- available on Play Store/App Store – to check out product details and availability and have goods delivered to their doorsteps. The services will be available 24X7.

HPCL has plans to come up with more such Club HP ‘Happy Shops’ in Mumbai and other major cities of the country at its retail outlets. It has also launched poWer 100, ultra-premium grade petrol with octane rating of 100 to cater to the growing number of high-end cars and bikes. poWer 100 provides improved knocking characteristics for high-end engines. Its superior combustion properties reduce emissions, making it more eco-friendly.