New Delhi: To sustain growth of its domestic passenger vehicle business, Tata Motors has launched its latest SUV -- all-new Safari -- with a price tag of Rs 14.69 lakh onwards for the six and seven seater versions.

“The Safari as our new flagship is connecting the aspirations of the discerning and evolved SUV customers. It tops the ‘New Forever’ range of cars and SUVs launched in 2020 and marks another milestone in Tata Motors’ strategic transformation,” said Guenter Butschek, MD and CEO of Tata Motors, during the launch of the new Safari.

“The new Safari is an impressive endorsement of our stated intent of enhancing presence in the faster growing market segments. Its exceptional build quality and premium finish, power and performance augment the brand’s iconic legacy and amplify the key traits of the ‘New Forever’ range – safety, style, drivability and best-in-class features. We will make the Safari rule the Indian roads once again,” Butschek added.

With a powerful 2.0 litre turbocharged Kyrotech engine and its 2741 wheelbase, the Safari is extremely versatile, delivering great comfort and assurance, be it intra city commute, expressway cruising or the unexplored paths in the hinterland.

It consists of a variety of safety features such as all disc brakes, electronic parking brake and an advanced ESP with 14 functionalities. Coupled with the Boss Mode providing enhanced ride comfort, the vehicle assures executive customers with a living room style ride experience.

During the event, the company also unveiled the ‘Adventure’ persona of the Safari, available in a Tropical Mist colour, along with an expressive and rugged look offering more options for customers to select the SUV model that best matches their personality. Other than that, the vehicle is available in Daytona Grey, Orcus White and the signature Royal Blue. /BI/