Bhopal: In a holistic approach towards making farming profitable and safe, Syngenta showcased its technological strength in rice to the farmers of Madhya Pradesh. Syngenta also flagged off its unique stewardship campaign ‘WeCare’ which emphasizes on safe and responsible use of crop protection products among school children, channel partners and the local government.
Syngenta global leaders along with Syngenta India team visited the Rice Hub, a local demonstration site used for trial of Syngenta’s latest crop protection products and technologies. A drone-based application demo was conducted, highlighting the benefits of precision farming techniques that reduce input costs and manual effort while ensuring environmental safety.
Our next generation blockbuster technologies including Vibrance Integral, Altessia, Reflect Top and Seguris Evo were showcased for the farmers at the Rice Hub in Bhopal.
“Our Rice Hub concept enables on-field comparisons of traditional practice and Syngenta’s technology based practices,” said Susheel. “It helps farmers make informed choices. Based on its success, we are expanding this model to 22 key rice-growing regions across India this year.”
Syngenta’s Rice Hub is a unique platform designed to accelerate technology transfer to farmers. By setting up multiple hubs across key rice-growing regions, it enables hands-on demonstrations, training, and adoption of advanced solutions. This helps bridge the gap between innovation and practice, empowering farmers to boost productivity and sustainability, explained Susheel.
By combining productivity-focused innovations with safety-led community outreach, Syngenta is demonstrating that true agricultural transformation is not just about better yields, it is also about better lives.
In a strong reaffirmation of its commitment to safe and responsible use of crop protection products, Syngenta India flagged-off WeCare campaign in Deepdi village, located in Huzur tehsil of Bhopal district in presence of Steven Hawkins, Global President, Syngenta Crop Protection; Petra Laux, Chief Sustainability Officer, Syngenta Group; Katie Hayes, Global Head of Human Resources, Crop Protection & Seeds, Syngenta Group and Susheel Kumar, MD and Country Head, Syngenta India. Their presence highlights the importance Syngenta places on safe use programs by advancing stewardship and sustainability in this key agrarian region. The leader’s presence reflects Syngenta’s focus on not only driving agricultural productivity through cutting-edge technologies but also improving the quality of life in rural communities.
WeCare goes beyond demonstrating Syngenta’s advanced seeds and crop protection solutions. It adopts a holistic approach to farmer’s well-being by promoting safe use practices, personal hygiene, and health awareness across rural India. Through structured training and on-ground engagement, the program fosters a culture of safety in agriculture. Importantly, WeCare extends its impact beyond farmers by engaging school children, farm workers, and local policymakers and institutions.
The event, held at the Ekikrit Madhyamik Shala in Deepdi, saw participation from 62 school students. The students were sensitized on safe farming practices through interactive storytelling formats and creative modules. By engaging with children, who often share a strong emotional bond with their parents, the program reinforces safety messages at the household level.
Speaking at the event, Hawkins said, “Syngenta’s mission is not only to help farmers grow more, but to grow safely and sustainably. Our stewardship programs like WeCare reflects this commitment. They ensure our products are used responsibly, supporting both productivity and the protection of lives and ecosystems. I am proud to see these principles in action here in Madhya Pradesh.”
Laux added, “It is heartening to see how Madhya Pradesh is embracing progressive farming practices while staying rooted in community values. Syngenta is proud to contribute by supporting farmers, collaborating with state institutions, and creating models of sustainable agriculture. WeCare is one of our strongest examples of this community-first approach where safety, health and hygiene is top priority.”
Susheel said, “WeCare is Syngenta’s grassroot movement to build a safer and healthier agricultural ecosystem for key agriculture stakeholders. By involving schoolchildren, we plant the seeds of awareness early in their developing minds, turning them into safety ambassadors in their families. This blend of education, empathy and technology is what sets WeCare apart.”
BI Bureau
