Chennai: Stellantis India, in partnership with the Muskaan Foundation for Road Safety, has launched Safe Journey, a multi-city road safety campaign focused on some of India’s most accident-prone urban corridors. The campaign will be implemented in Chennai, Pune, Jaipur, Bengaluru, and Hyderabad, all listed among the top 10 cities for road accident fatalities.

The initiative is designed to encourage safer road behaviour among young people and local communities. It includes workshops, the creation of student-led Road Safety Clubs, and public outreach efforts. Over the course of six to eight months, it is expected to involve more than 11,000 students, 1,000 teachers, and 20,000 residents across these cities.

In Chennai, which recorded 3,452 accidents and 507 deaths in 2022, the campaign began with an orientation session on road safety at the Government College of Arts and Science, Perumbakkam. Activities will also take place at Presidency College, Government Arts College for Men (Nandanam), Dr. Ambedkar Government Arts and Science College (Vyasarpadi), Government Arts College (R.K. Nagar), and Queen Mary’s College. Six workshops will be conducted in the city, training up to 1,200 students through real-life cases and scenario-based exercises to address traffic issues and the risks faced by young people.

“At Stellantis, safety and education are key to shaping the future of mobility. Through the Safe Journey campaign, we are equipping Chennai’s youth to not only stay safe themselves but to become advocates for safer roads within their communities. This initiative reflects our long-term commitment to building responsible mobility cultures across India. We are proud to partner with the Muskaan Foundation, whose expertise and grassroots engagement are critical to driving real change on the ground,” said Shailesh Hazela, CEO and Managing Director, Stellantis India.

Road Safety Clubs will be established in the participating institutions to ensure ongoing involvement. Volunteers will lead peer-driven campaigns, awareness sessions, and safety drives in coordination with traffic police and local organisations.

“This campaign is about creating informed, responsible road users from a young age. By engaging students not just as participants but as leaders in the community, we are creating a ripple effect of awareness and action. We are grateful to Stellantis India for bringing this critical initiative to Chennai,” said Neha Khullar, Director Projects, Muskaan Foundation for Road Safety.

The campaign will be reviewed through surveys, feedback from students and teachers, and on-ground assessments. The aim is to develop a model that can be scaled to bring lasting change in road safety behaviour.

BI Bureau