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Satya Nadella

Nadella says AI industry must earn ‘social permission’ to justify its energy use

Nadella also addressed questions about whether the industry is veering toward an investment bubble

Nadella says AI industry must earn ‘social permission’ to justify its energy use

New Delhi: Microsoft chief Satya Nadella has said the artificial intelligence sector must demonstrate clear economic benefits if it expects the public to accept the soaring energy requirements of data centres.

Speaking in an interview with Mathias Döpfner, chair and CEO of Axel Springer, Nadella said, “At the end of the day, I think that this industry, to which I belong, needs to earn the social permission to consume energy, because we’re doing good in the world.” He added that while the immediate effect of AI on electricity use is often overstated, the rapid expansion of data infrastructure is “putting a lot of pressure” on power grids. That pressure, he said, would only be tolerated if it “results in economic growth that is broad-spread in the economy.”

His comments come amid rising political scrutiny of the sector. Several newly elected candidates in November campaigned against the energy consumption of data centres, framing it as an issue of public concern. The sentiment risks complicating President Donald Trump’s push to speed up the expansion of AI infrastructure.

In response to the shifting mood, pro-AI super PAC Leading the Future, backed by more than $100 million, has launched a campaign to assure the public that AI will drive economic opportunity. Nathan Leamer, director of Build American AI, told POLITICO the initiative aims to “tell a positive story about how this AI can be leveraged for good.”

Nadella also addressed questions about whether the industry is veering toward an investment bubble. He rejected the idea, saying that AI-driven investment is justified as long as it produces widespread gains in productivity and economic expansion.

“It can’t be a few companies in one sector, in one continent having all the returns, it has to be a much broader phenomenon,” he said. “Otherwise it’ll be a ‘road to nowhere.’ But I feel pretty confident that we are on a path to this. But at the same time, it won’t be linear, nothing is.”

He pointed to Microsoft’s Azure cloud platform, which reported a 40 percent jump in revenue in the company’s first quarter, as evidence that AI-linked services are generating substantial returns. Nadella said Microsoft is managing its capital spending carefully while building distributed AI infrastructure with sovereignty controls.

Analysts have flagged the broader economic impact of the AI buildout. In a recent report, J.P. Morgan Asset Management strategist Stephanie Aliaga wrote that AI-related capital expenditure has become a major driver of GDP growth, “outpacing the U.S. consumer as an engine of expansion.”

BI Bureau