New Delhi: Bharti Airtel, India’s premier communications solutions provider has announced the launch of its latest innovation Airtel Black – India’s first all-in-one solution for homes. ‘Airtel Black’ is the new program for the discerning, quality-seeking customers. A customer can bundle two or more of Airtel services (Fiber, DTH, Mobile) together to become Airtel Black – which entitles the customer for one single bill, one customer care number with a dedicated team of relationship managers, and priority resolution of faults and issues.

In today’s world, the customer’s home has become the single place for both work life and personal life. The need for high speed data, the need for entertainment at home and the need for seamless connectivity on mobile, is now one holistic need. Yet these services have historically been bought and managed, as individual services. Customers have expressed their frustration on multiple bills to be paid on different due dates across the months, services getting switched off due to forgotten recharges, and difficulty in managing services from multiple local service providers. We decided to innovate to solve this customer problem.

Says Shashwat Sharma, Director – Marketing and Communications, Bharti Airtel: “Airtel Black is another step in our obsession for solving our customer problems at Airtel. This squarely addresses the need for convenience and peace of mind for our customers, as they navigate their lives in the new normal. As an integrated operator, Airtel is uniquely positioned to deliver an exceptional experience on all home services –Fiber, DTH and Mobile, to our customers. And Airtel Black is focussed on doing just that.” /BI/