New Delhi: Amul has been recognised as the strongest food and dairy brand globally, topping the global rankings in the Brand Finance Food & Drink 2024 Report. Amul, a company with over seven decades of history, has been recognised as the world’s strongest food brand in Brand Finance’s Global Food & Drinks Report 2024. The report highlights Amul’s impressive Brand Strength Index (BSI) score of 91 out of 100, earning it an AAA+ rating.

Amul’s official handle tweeted, “We are pleased to inform you that Amul is ranked as the strongest food brand and strongest dairy brand in the world as per Food & Drink 2024, the annual report on the most valuable and strongest food, dairy, and non-alcoholic drinks brands by Brand Finance, the world’s leading brand consultancy.”

Amul’s brand value saw an 11 per cent increase from 2023, reaching $3.3 billion in the latest ranking. The brand value, however, should not be confused with turnover. In 2022-23, Amul clocked its highest ever sales of Rs 72,000 crore (about $8.5 billion), a jump of 18.5 per cent over the previous year.

Savio D’Souza, valuation director at Brand Finance, said, “The food and beverage industry is undergoing a rapid transformation driven by evolving consumer preferences. While the decline in brand value is a challenge, it also presents opportunities for innovation. Brands that successfully adapt to these trends by demonstrating strong brand purpose and delivering exceptional consumer experiences will be the ones to thrive in this new landscape.”

While Amul shines in brand strength, the report identifies Nestlé and Lay’s as leaders in brand value. Nestlé retained its title as the world’s most valuable food brand, despite a 7 per cent decline in brand value to USD 20.8 billion. /BI