New Delhi: Casio India Co. Pvt. Ltd. has launched a new corporate social responsibility initiative, Every Second Counts, aimed at supporting elderly people who are abandoned or lack stable housing. The programme is being implemented in partnership with Saint Hardyal Educational & Orphans Welfare Society, SHEOWS, which runs residential care homes for senior citizens.
Under the initiative, Casio India will fund medical care and contribute to the salaries of doctors, nurses and caregivers working at SHEOWS facilities. The collaboration is designed to strengthen long-term care systems for elderly residents who depend entirely on institutional support.
The initiative was formally introduced through an awareness-led activation at Casio India’s Connaught Place store in Delhi. The activation showcased ways in which visitors could support elderly care through a QR-based donation mechanism integrated into the in-store experience.
Takuto Kimura, Managing Director, Casio India, Akira Watanabe, Director, Casio India, said, “Creativity and Contribution lie at the heart of Casio. Through Every Second Counts initiative, we are translating this belief into meaningful action by supporting elderly individuals who have been left without care.
“Every second invested in society has the power to create a real difference, and through our partnership with SHEOWS, we aim to stand alongside abandoned and elderly citizens with compassion and consistent care, helping restore dignity, access to healthcare, comfort, and essential medical attention to those who need it most,” Kimura said.
Saurabh Bhagat, CEO, SHEOWS, said, “Elderly abandonment in India worsens every winter, leaving countless seniors without warmth, food, or timely medical care—often turning survival into a daily struggle. Our collaboration with Casio marks India’s first focused corporate–NGO partnership dedicated to the long-term care and rehabilitation of abandoned elders. Through Every Second Counts, we aim to build a sustainable ecosystem that restores dignity, delivers quality healthcare, and ensures that no elderly individual is left behind.”
During the Connaught Place store activation, visitors interacted with SHEOWS representatives, listened to accounts from the care centres and were encouraged to contribute through the QR-enabled donation platform.
Through this partnership, Casio India and SHEOWS aim to support more than 400 elderly residents aged 60 and above across old age homes in Delhi and Garhmukteshwar, providing access to dignified living conditions and essential healthcare services.
SHEOWS has been working in the field of elderly care for over three decades, offering free shelter, food, clothing and medical support to senior citizens facing physical and mental health challenges. Its facilities include a special care unit, round-the-clock medical staff, physiotherapy services, an in-house pathology lab, digital X-ray monitoring, prescribed medication and rehabilitation therapies.
BI Bureau
