New Delhi: The Department for Promotion of Industry and Internal Trade (DPIIT) has entered into a strategic alliance with boAt, an Indian company in the audio and wearables market. This collaboration aims to foster innovation and provide tailored support to DPIIT-recognised startups, including those in the direct-to-consumer (D2C) and manufacturing sectors.
The partnership will focus on mentoring startups, innovators, and entrepreneurs through curated programmes and initiatives. It will provide resources, guidance, and support for various milestones, such as prototype development, and offer insights and connections for international expansion where feasible.
Speaking on the occasion, Joint Secretary of Startup India, Sanjiv, said, “This endeavour will be instrumental in equipping our startups with the best expertise and enormous resources to raise the bar of efficiency while contributing to India’s vision of becoming a hub for world-class manufacturing and entrepreneurship. By connecting startups with industry tycoons like boAt, we aim to foster innovation, enhance product development, and support the establishment of globally competitive brands.”
Aman Gupta, co-founder of boAt, lauded the collaboration, stating, “This partnership with DPIIT reflects our commitment to the 'Make in India' initiative. By joining hands with the government, we are poised to nurture a thriving ecosystem for product startups, innovators, and entrepreneurs.”
BI Bureau
