New Delhi: Linda Yaccarino has officially commenced her work as the Chief Executive Officer (CEO) of Twitter, as announced by the platform's founder Elon Musk about a month ago. Late on Monday, Yaccarino took to Twitter to express her excitement about her first day in charge, albeit without divulging further specifics.

Yaccarino, formerly the advertising chief at NBCUniversal, assumes the reins of Twitter during a pivotal period when the company seeks to address a decline in advertising revenue. 

With her extensive experience in the media industry, she is poised to spearhead efforts to revitalize the platform and propel it towards sustained growth.

Elon Musk, who held the position of CEO following his acquisition of Twitter for a staggering $44 billion last October, had previously affirmed that Yaccarino would play a pivotal role in shaping an "everything app" concept, suggesting an ambitious vision for Twitter's future. /BI/