Mumbai: Mahanagar Gas Limited (MGL), one of India’s leading natural gas distribution companies, has launched its new brand campaign “Mumbai Chalta Hai, MGL Par” to highlight its role in powering the city and surrounding regions.

The campaign was launched at a special event in BKC, Mumbai, in the presence of company leadership and senior officials. For more than three decades, MGL has been delivering safe and sustainable energy solutions, from Piped Natural Gas (PNG) to Compressed Natural Gas (CNG), across households, businesses, industries, and vehicles in Mumbai and adjoining areas.

Conceptualised by MX Advertising, the campaign captures how Mumbai “runs” on MGL. The tagline “Mumbai Chalta Hai, MGL Par” reflects the company’s contribution to the city, whether through fuel in kitchens, powering mobility, or energising industries that support the economy. To bring this message alive, MGL has adopted an AI-led creative approach, integrating the campaign across print, radio, outdoor, and digital platforms.

Speaking on the launch, Sandeep Gupta, Chairman, MGL, mentioned, “Mumbai is a city that never stops, and at MGL we take pride in being one of the forces that keeps it going. This campaign reflects not just our legacy of reliability and trust, but also our vision for a sustainable and progressive future. ‘Mumbai Chalta Hai, MGL Par’ is more than a tagline; it is a celebration of MGL’s enduring bond with the people and pulse of Mumbai.”

Adding to this, Ashu Shinghal, Managing Director, MGL, mentioned, “For over 30 years, MGL has been synonymous with safe and environment-friendly energy. Through this campaign, we aim to highlight our role as an enabler of everyday life in Mumbai — fueling homes, businesses, and mobility with efficiency and care. As we embrace new technologies and evolving customer expectations, MGL remains committed to being a trusted partner in the city’s growth story.”

BI Bureau