New Delhi: On World Environment Day, Mitsubishi Electric India launched a new Corporate Social Responsibility initiative aimed at conserving lakes and strengthening climate resilience. In collaboration with Earthwatch Institute India, the project is being implemented in Talegaon Dabhade and Pimpri Chinchwad near Pune, and Pulicat near Chennai.
The initiative focuses on the conservation of waterbodies and the biodiversity around them, while promoting environmental awareness through education and community involvement. It aligns with Sustainable Development Goals 6 (Clean Water and Sanitation) and 13 (Climate Action).
The project includes training 25 Self-Help Groups, including women and fisherfolk, to serve as Lake Stewards. These stewards will lead local conservation efforts, supported by tree plantation drives around the lakes to reduce soil erosion, stabilise banks, and improve air quality. Efforts are also underway to build ecosystems suitable for native species to restore ecological balance.
Educational programmes form a key part of the plan. These include school workshops on hygiene, sanitation and water quality, along with experiential learning sessions and digital field guides to help students and citizens better understand lake biodiversity and the broader climate crisis.
“Conserving waterbodies is essential in the face of growing climate risks. Through this initiative, we are not only working to restore vital ecosystems, but also inspiring people, especially the younger generation, to adopt environmentally responsible practices,” said Atsushi Takase, Managing Director, Mitsubishi Electric India.
“Through this initiative, this partnership will engage multiple stakeholders to promote the conservation of waterbodies. Lakes and wetlands act as nature’s climate buffers, and their long-term conservation depends on education & awareness and active community participation,” said Raghuvansh Saxena, CEO, Earthwatch Institute India.
The project will continue until March 2026 and aims to engage diverse stakeholders to create lasting impact by linking people, nature, and learning.
BI Bureau
