New Delhi: In line with the objective of providing an impetus to the growing Indian toy sector, DPIIT organized a “Workshop with Flipkart and Indian Toy Industry” today in New Delhi, which played a pivotal role in laying the roadmap for enabling further growth of the toy sector, scaling domestic consumption, and upskilling/reskilling the workforce. The deliberations laid special focus on how the emerging opportunities from the e-commerce marketplace can be leveraged to bolster the growth of the Indian toy industry.

Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Rajesh Kumar Singh, while addressing the participants, stated, “As part of its strong commitment to create a better ecosystem for the toy industry, the Government of India has identified the sector as one of the champion sectors, with a long-term vision to create a global market for ‘Made in India’ toys. A cohesive approach is being followed by breaking the silos and working with the industry in all aspects to enhance the robustness of the sector.”

Joint Secretary, DPIIT, Sanjiv, stated, “The success of the Indian toy industry reflects in the enhanced exports, increasing robustness of the manufacturing ecosystem, and reduced import dependence. I am happy to share that the Indian toy industry has expanded its global presence to more than 100 countries, including the USA, UK, Germany, Netherlands, Denmark, and even China. The next step for the toy industry is to reach international consumers through the effective use of online mediums.”

The workshop organized in collaboration with Flipkart and the Indian Toy Industry helped domestic toy manufacturers understand the nuances of online selling, thereby enabling a step further towards building a “Toyconomy.” The workshop was attended by members of Flipkart and the domestic toy industry. /BI