New Delhi: The Ministry of Electronics and Information Technology (MeitY) is set to release the Digital Brand Identity Manual (DBIM) on Tuesday as part of its efforts to bring uniformity across government websites and digital platforms. The DBIM defines key elements of a consistent digital identity, including visual identities such as logos, colour palettes, typography, and imagery, as well as verbal identities like brand voice, messaging frameworks, and taglines. These guidelines aim to enhance citizen engagement and improve the overall user experience in service delivery.

As part of the Gov.In: Harmonisation of Government of India's Digital Footprint initiative, the DBIM seeks to establish a standardised and seamless digital presence across government ministries, departments, and agencies. This initiative aligns with the vision of Prime Minister Narendra Modi to transform governance through technology, ensuring accessibility, efficiency, and a more citizen-friendly digital experience.

The primary objective of the DBIM is to create a unified and consistent digital brand for the Government of India. By standardising elements such as colour palettes, typography, and iconography, the manual not only ensures uniformity in look and feel but also strengthens the integrity of government-hosted data. This cohesive approach will enable government departments to present a compelling and trustworthy brand presence, both nationally and globally. The guidelines extend beyond websites to cover mobile applications and social media platforms, reinforcing a seamless user experience across all digital touchpoints.

To mark this milestone, the launch of the Digital Brand Identity Manual (DBIM) and the First Chief Information Officer (CIO) Conference 2025 will be held on 18 February 2025 at Taj Palace, New Delhi. The event will be attended by key stakeholders, including representatives from MeitY, NIC, MyGov, and other government ministries. Jitin Prasada, Union Minister of State for Electronics and Information Technology and Commerce & Industry, will officially launch the DBIM, introducing the framework for a unified digital identity across government platforms.

The harmonisation initiative includes key components such as the Digital Brand Identity Manual (DBIM), a DBIM Toolkit for seamless adoption, the GOV.IN CMS Platform tailored for DBIM-compliant websites, a Central Content Publishing System for streamlined content updates, and an integrated approach to social media branding and digital outreach.

The event will serve as a platform to discuss the roadmap for adopting DBIM across government websites and applications. Key highlights include the release of the Digital Brand Identity Manual, the launch of the DBIM-compliant MeitY website, discussions on harmonisation components, and capacity-building sessions for Chief Information Officers (CIOs).

This initiative is led by the Ministry of Electronics and Information Technology's Digital Governance Division and the National Informatics Centre. To explore various government digital services and platforms, visit www.nic.in.

BI Bureau