New Delhi: Panasonic Life Solutions India (PLSIND) has rolled out the second edition of its global digital media initiative, Kid Witness News (KWN), aimed at equipping school students with the skills and tools to tell stories centred around the United Nations Sustainable Development Goals (SDGs). The launch took place on Sunday, May 4, 2025, marking another step in Panasonic’s broader commitment to community-driven education and youth empowerment.
The programme, which made its India debut last year, invites students to explore pressing global issues through the lens of storytelling. This year, Panasonic has joined hands with five schools in the Delhi NCR region – Heritage Xperiential Learning School, Shalom Hills International School, Suncity School, Lotus Valley International School, and Scottish High International School. More partnerships are expected as the company remains open to onboarding additional schools.
Beginning this month, KWN workshops will be held across partner institutions, with Panasonic providing Lumix cameras and supporting equipment. The aim is to help students create videos that reflect their understanding of global challenges and inspire social impact. The best film from India will be chosen for the global stage at the Panasonic Kid Witness News Global Summit later this year.
Speaking on the launch, Pooja Garg Khan, Head of CSR & Corporate Communications at Panasonic Life Solutions India, said, “Panasonic is delighted to launch the second edition of Kid Witness News in India, fostering the next generation of storytellers and community leaders. Last year, we had a number of schools from Gurgaon who participated. Through this initiative, we are providing students with the necessary technology and immersive workshops covering camera techniques, video editing, and digital storytelling. By guiding them to transform their ideas around the UN Sustainable Development Goals into compelling narratives, this program ignites creativity, hones critical thinking, and empowers young minds to champion positive change. It equips them with the necessary skills and confidence to envision and build a more inclusive and sustainable future.”
KWN began in 1989 as a global Panasonic initiative to encourage students to engage with digital media and storytelling. Over the years, it has expanded to several countries and helped thousands of students gain hands-on experience in video production. Through this initiative, Panasonic continues to nurture creative expression and digital literacy among young people while encouraging a deeper understanding of social issues.
The India chapter, now in its second year, blends creativity with purpose, giving students not just the platform to speak but the tools to be heard.
BI Bureau
