New Delhi: YES BANK has introduced a nationwide CSR initiative, ‘Score Kya Hua’, aimed at improving credit literacy and helping individuals understand how their credit score shapes their financial possibilities. The campaign focuses on bridging the knowledge gap around credit behaviour, which affects loan eligibility for everything from business expansion to home purchases.
The initiative is anchored by a dedicated microsite, ScoreKyaHua.bank.in, developed with CRIF High Mark as the knowledge partner. The platform allows users to check their credit score for free and offers simplified learning modules tailored to India’s varied credit landscape. First-time borrowers can access step-by-step guidance on how to build a credit history, while existing borrowers can learn how everyday financial decisions influence their credit scores.
Launching the campaign, Prashant Kumar, Managing Director and CEO, YES BANK, said, “We believe that true financial inclusion goes beyond access to credit—it also requires the knowledge to manage it wisely. YES BANK, through its ‘Score Kya Hua’ CSR initiative, is driving a national movement to help every Indian understand what a credit score means and how to improve it. Our aim is to address the existing knowledge gap and expand the pool of creditworthy individuals by promoting responsible credit behaviour. We are trying to contribute towards building a financially confident Bharat by empowering people with the right knowledge and tools to shape their financial future.”
Sachin Seth, Chairman, CRIF High Mark, Regional Managing Director, CRIF India and South Asia, added, “We are excited to join hands with YES BANK as the knowledge partner for ‘Score Kya Hua’ by providing CRIF Credit Score. At CRIF, promoting and nurturing credit awareness is central to our mission because understanding credit and its impact is key to building strong, lasting financial journeys in addition to driving financial inclusion for the economically weaker sections. We aim to share practical insights and tools that enable everyone to take charge of their credit journey with clarity and confidence.”
As part of the outreach, YES BANK has released four slice-of-life television commercials that weave credit education into relatable situations from everyday life. The campaign positions credit literacy as essential and accessible, aiming to reach people across cities and small towns alike.
The microsite features blogs, short videos, myth-busting explainers, and an interactive credit simulator that shows how different choices affect one’s credit profile.
With India moving quickly towards wider financial inclusion, ‘Score Kya Hua’ invites citizens to explore the role of credit scores in shaping financial opportunities.
BI Bureau
